About Us

A label synonymous with timeless Indian clothing, Seerat was created to celebrate the joy of homegrown textile artistry in their wearable forms, elevated for occasions and simplified for everyday. Our Founder, Radhika Punaini Kohli, found a way to translate her passion for authentic Indian fashion and stories rooted in legacies, that evolved Seerat into the brand it is today.

 

‘Seerat’ is derived from its origins that trace back to Sanskrit as well as Arabic, meaning ‘inner beauty’ or ‘one’s true character’. Shaped in tailored silhouettes, imaginative detailing, and uncomplicated ensembles, each piece is a reflection of identity and heritage that we believe is an expression of individuality.

 

Our collections are made to dress the ‘Sahelis of Seerat’—who are our inspiration and our muse—so that they feel connected with their culture, roots, and traditions while embracing modern sensibilities that make them women of the present with love for the past and curiosity for the future.

 

Drawing insights from the architecture of palaces, the vibrant hues of Indian festivals, the intricate patterns of traditional art, and the stories passed through generations, Seerat encapsulates the spirit of India in every thread and the essence of your story in every creation.